Diamonds International
was established over thirty years ago and what began as one store in St. Thomas
has now blossomed into more than 90 locations.
DI is one of the largest jewelry retailers in the world, with the company's headquarters in New York City.
SERVICES
Website & Layout Design
Advertising Materials
Print Production
Social Media
DI visual identity celebrates the many facets of woman, engagement, and one-of-a-kind representation of love.
The use of type throughout DI materials is simple but elegant, mixing serif and sans serif to reinforce the idea of sophistication.
With a stunning range of precious metals, the color palette is based on either light or dark shades that help enhance the beauty of timeless jewelry.
Having unique designs that speak for themselves, DI brand and design guidelines are simultaneously strong and soft holding a balance between the intensity of the piece's and smooth layout composition.
